The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more

This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership,...

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Đã lưu trong:

Chi tiết về thư mục
Tác giả chính:	Bonk, Kathy
Định dạng:	Sách
Ngôn ngữ:	Undetermined
Được phát hành:	San Francisco, Calif. Jossey-Bass 1999
Những chủ đề:	Nonprofit organizations,Corporations,Tổ chức phi lợi nhuận,Tập đoàn Management,Public relations,Quản lý,Quan hệ cộng đồng
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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100			\|a Bonk, Kathy
245		4	\|a The Jossey-Bass guide to strategic communications for nonprofits :
245		2	\|b a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more
245		0	\|c Kathy Bonk, Henry Griggs, Emily Tynes.
260			\|a San Francisco, Calif.
260			\|b Jossey-Bass
260			\|c 1999
520			\|a This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns.
650			\|a Nonprofit organizations,Corporations,Tổ chức phi lợi nhuận,Tập đoàn
650			\|x Management,Public relations,Quản lý,Quan hệ cộng đồng
904			\|i Năm
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more

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