Promoting market opportunities at the base of pyramid (BOP)

The new concept of Base of the Pyramid (BOP) shows that poor people can be integrated with markets in ways that enable them to access goods and services of high quality and also to become suppliers of good quality and reliable inputs. This bulletin examines the BOP concept, and gives some examples t...

Mô tả đầy đủ

Đã lưu trong:
Chi tiết về thư mục
Tác giả của công ty: Asian Development Bank
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: Ha Noi Asian Development Bank 2004
Những chủ đề:
Các nhãn: Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Miêu tả
Tóm tắt:The new concept of Base of the Pyramid (BOP) shows that poor people can be integrated with markets in ways that enable them to access goods and services of high quality and also to become suppliers of good quality and reliable inputs. This bulletin examines the BOP concept, and gives some examples that are already being applied in Vietnam, in addition to discussing potential ways of increasing the effectiveness of selling to, and buying from, the Base of the Pyramid