Promoting market opportunities at the base of pyramid (BOP)
The new concept of Base of the Pyramid (BOP) shows that poor people can be integrated with markets in ways that enable them to access goods and services of high quality and also to become suppliers of good quality and reliable inputs. This bulletin examines the BOP concept, and gives some examples t...
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| Format: | Book |
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Ha Noi
Asian Development Bank
2004
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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