Promoting market opportunities at the base of pyramid (BOP)
The new concept of Base of the Pyramid (BOP) shows that poor people can be integrated with markets in ways that enable them to access goods and services of high quality and also to become suppliers of good quality and reliable inputs. This bulletin examines the BOP concept, and gives some examples t...
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| Institution som forfatter: | Asian Development Bank |
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| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
Ha Noi
Asian Development Bank
2004
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Lignende værker
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The market segmentation workbook : target marketing for marketing managers /
af: Dibb, Sally, 1963-
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Market segmentation :
af: McDonald, Malcolm
Udgivet: (2004) -
Divide and conquer : target your customers through market segmentation /
af: Webber, Harry, 1944-
Udgivet: (1998) -
Market segmentation success
af: Dibb, Sally
Udgivet: (1996) -
The
af: Dibb, Sally
Udgivet: (1996)