Promoting market opportunities at the base of pyramid (BOP)

The new concept of Base of the Pyramid (BOP) shows that poor people can be integrated with markets in ways that enable them to access goods and services of high quality and also to become suppliers of good quality and reliable inputs. This bulletin examines the BOP concept, and gives some examples t...

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Opis bibliograficzny
Korporacja: Asian Development Bank
Format: Książka
Język:Undetermined
Wydane: Ha Noi Asian Development Bank 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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