International business The challenge of global competition

A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus t...

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Detalhes bibliográficos
Autor principal: Ball, Donald A.
Formato: Livro
Idioma:Undetermined
Publicado em: New York The McGraw-Hill Companies 2008
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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245 0 |a International business 
245 4 |b The challenge of global competition 
245 0 |c Donald A. Ball, Wendell H. McCulloch, Jr, J. Michael Geringer 
260 |a New York 
260 |b The McGraw-Hill Companies 
260 |c 2008 
520 |a A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples. 
650 |a International business enterprises-managent,International business enterprises,International relations 
650 |x Doanh nghiệp quốc tế,Quan hệ quốc tế 
904 |i ngoc huyền, Hải Ý 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ