Marketing in a changing environment

The organization of the volume in the following divisions indicates the general nature and major emphases of our approach to the study of marketing: The nature of marketing in a changing environment, marketing environment and buyer behavior, marketing management in a changing environment, ...

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Bibliographic Details
Main Author:	Holloway, Robert J.
Format:	Book
Language:	Undetermined
Published:	New York Wiley 1973
Subjects:	Marketing,Tiếp thị
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Marketing in a changing environment

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