Marketing in a changing environment
The organization of the volume in the following divisions indicates the general nature and major emphases of our approach to the study of marketing: The nature of marketing in a changing environment, marketing environment and buyer behavior, marketing management in a changing environment, ...
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| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
New York
Wiley
1973
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| Materias: | |
| Etiquetas: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Sumario: | The organization of the volume in the following divisions indicates the general nature and major emphases of our approach to the study of marketing: The nature of marketing in a changing environment, marketing environment and buyer behavior, marketing management in a changing environment, ... |
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