Marketing in a changing environment

The organization of the volume in the following divisions indicates the general nature and major emphases of our approach to the study of marketing: The nature of marketing in a changing environment, marketing environment and buyer behavior, marketing management in a changing environment, ...

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Detalles Bibliográficos
Autor principal: Holloway, Robert J.
Formato: Libro
Lenguaje:Undetermined
Publicado: New York Wiley 1973
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Descripción
Sumario:The organization of the volume in the following divisions indicates the general nature and major emphases of our approach to the study of marketing: The nature of marketing in a changing environment, marketing environment and buyer behavior, marketing management in a changing environment, ...