Marketing in a changing environment
The organization of the volume in the following divisions indicates the general nature and major emphases of our approach to the study of marketing: The nature of marketing in a changing environment, marketing environment and buyer behavior, marketing management in a changing environment, ...
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| Format: | Book |
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New York
Wiley
1973
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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