Marketing management casebook

The cases included are distributed between eight subject areas one less the before. The control and reappraisal section has been dropped because of its inevitable overlap with the other sections, as well the difficulty of writing cases which focus primarily on this subject.

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Bibliographic Details
Format: Book
Language:Undetermined
Published: Homewood, Ill. R. D. Irwin 1971
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
Description
Summary:The cases included are distributed between eight subject areas one less the before. The control and reappraisal section has been dropped because of its inevitable overlap with the other sections, as well the difficulty of writing cases which focus primarily on this subject.