Marketing management casebook

The cases included are distributed between eight subject areas one less the before. The control and reappraisal section has been dropped because of its inevitable overlap with the other sections, as well the difficulty of writing cases which focus primarily on this subject.

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Bibliografische gegevens
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Homewood, Ill. R. D. Irwin 1971
Onderwerpen:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
LEADER 00849nam a2200205Ia 4500
001 CTU_186488
008 210402s9999 xx 000 0 und d
020 |c 29.98 
082 |a 658.8 
082 |b M345 
245 0 |a Marketing management casebook 
245 0 |c Edited by Harper W. Boyd, Robert T. Davis, Frederick E. Webster 
260 |a Homewood, Ill. 
260 |b R. D. Irwin 
260 |c 1971 
520 |a The cases included are distributed between eight subject areas one less the before. The control and reappraisal section has been dropped because of its inevitable overlap with the other sections, as well the difficulty of writing cases which focus primarily on this subject. 
650 |a Marketing,Tiếp thị 
650 |x Management,Quản lý 
910 |a Hải 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ