Marketing management casebook
The cases included are distributed between eight subject areas one less the before. The control and reappraisal section has been dropped because of its inevitable overlap with the other sections, as well the difficulty of writing cases which focus primarily on this subject.
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| 格式: | 圖書 |
|---|---|
| 語言: | Undetermined |
| 出版: |
Homewood, Ill.
R. D. Irwin
1971
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| 主題: | |
| 標簽: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00849nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_186488 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 29.98 | ||
| 082 | |a 658.8 | ||
| 082 | |b M345 | ||
| 245 | 0 | |a Marketing management casebook | |
| 245 | 0 | |c Edited by Harper W. Boyd, Robert T. Davis, Frederick E. Webster | |
| 260 | |a Homewood, Ill. | ||
| 260 | |b R. D. Irwin | ||
| 260 | |c 1971 | ||
| 520 | |a The cases included are distributed between eight subject areas one less the before. The control and reappraisal section has been dropped because of its inevitable overlap with the other sections, as well the difficulty of writing cases which focus primarily on this subject. | ||
| 650 | |a Marketing,Tiếp thị | ||
| 650 | |x Management,Quản lý | ||
| 910 | |a Hải | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||