Marketing management : Foundations and practices

This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management.

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書目詳細資料
主要作者: Lazer, William
格式: 圖書
語言:Undetermined
出版: Boston Houghton Mifflin Co 1983
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ