Marketing management : Foundations and practices

This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management.

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Detalles Bibliográficos
Autor principal: Lazer, William
Formato: Libro
Lenguaje:Undetermined
Publicado: Boston Houghton Mifflin Co 1983
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