Marketing management : Foundations and practices

This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management.

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Lazer, William
Formáid: Leabhar
Teanga:Undetermined
Foilsithe: Boston Houghton Mifflin Co 1983
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ