Marketing management : Foundations and practices

This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management.

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Bibliographic Details
Main Author: Lazer, William
Format: Book
Language:Undetermined
Published: Boston Houghton Mifflin Co 1983
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ