Marketing management : Foundations and practices
This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Boston
Houghton Mifflin Co
1983
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|