Marketing management : Foundations and practices
This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management.
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| Materialtyp: | Bok |
| Språk: | Undetermined |
| Publicerad: |
Boston
Houghton Mifflin Co
1983
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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