An introduction to rhetorical communication

This seventh edition offers a true integration of rhetorical theory and social science approaches to public communication. Key Topics: This highly successful introduction to the field guides readers through message planning and presentation in an easy step-by-step process. All in all, this book prov...

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Detalhes bibliográficos
Autor principal: McCroskey, James C.
Formato: Livro
Idioma:Undetermined
Publicado em: Boston Allyn and Bacon 1997
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descrição
Resumo:This seventh edition offers a true integration of rhetorical theory and social science approaches to public communication. Key Topics: This highly successful introduction to the field guides readers through message planning and presentation in an easy step-by-step process. All in all, this book provides readers with a solid grounding in the rhetorical tradition and the basis for developing effective messages.