An introduction to rhetorical communication
This seventh edition offers a true integration of rhetorical theory and social science approaches to public communication. Key Topics: This highly successful introduction to the field guides readers through message planning and presentation in an easy step-by-step process. All in all, this book prov...
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| Formato: | Libro |
| Idioma: | Undetermined |
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Boston
Allyn and Bacon
1997
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Tóm tắt: | This seventh edition offers a true integration of rhetorical theory and social science approaches to public communication. Key Topics: This highly successful introduction to the field guides readers through message planning and presentation in an easy step-by-step process. All in all, this book provides readers with a solid grounding in the rhetorical tradition and the basis for developing effective messages. |
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