Hidden in plain sight : How to find and execute your company's next big growth strategy

Introduces innovation and growth model that shows you how to become an unbiased observer of people's consumption and usage behaviors. This book helps companies generate organic growth through products, services, solutions, and experiences that enhance peoples' lives. It also offers you an...

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Detalhes bibliográficos
Autor principal: Joachimsthaler, Erich
Formato: Livro
Idioma:Undetermined
Publicado em: Boston, Mass. Harvard Business School Press 2007
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