Hidden in plain sight : How to find and execute your company's next big growth strategy

Introduces innovation and growth model that shows you how to become an unbiased observer of people's consumption and usage behaviors. This book helps companies generate organic growth through products, services, solutions, and experiences that enhance peoples' lives. It also offers you an...

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Bibliographische Detailangaben
1. Verfasser: Joachimsthaler, Erich
Format: Buch
Sprache:Undetermined
Veröffentlicht: Boston, Mass. Harvard Business School Press 2007
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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100 |a Joachimsthaler, Erich 
245 0 |a Hidden in plain sight : 
245 0 |b How to find and execute your company's next big growth strategy 
245 0 |c Erich Joachimsthaler 
260 |a Boston, Mass. 
260 |b Harvard Business School Press 
260 |c 2007 
520 |a Introduces innovation and growth model that shows you how to become an unbiased observer of people's consumption and usage behaviors. This book helps companies generate organic growth through products, services, solutions, and experiences that enhance peoples' lives. It also offers you an approach to executing your company's growth strategy. 
650 |a Consumers' preferences,New products,Sở thích của người tiêu dùng,Sản phẩm mới 
904 |i Trúc 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ