Marketing research

There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall process until at the end the overview is known. Thi...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Cooper, Donald R.
פורמט: ספר
שפה:Undetermined
יצא לאור: New York McGraw-Hill/Irwin 2006
נושאים:
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ