Marketing research

There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall process until at the end the overview is known. Thi...

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Bibliographische Detailangaben
1. Verfasser:	Cooper, Donald R.
Format:	Buch
Sprache:	Undetermined
Veröffentlicht:	New York McGraw-Hill/Irwin 2006
Schlagworte:	Marketing research,Nghiên cứu tiếp thị
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