Marketing research

There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall process until at the end the overview is known. Thi...

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Detalhes bibliográficos
Autor principal:	Cooper, Donald R.
Formato:	Livro
Idioma:	Undetermined
Publicado em:	New York McGraw-Hill/Irwin 2006
Assuntos:	Marketing research,Nghiên cứu tiếp thị
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