Global marketing : Foreign entry, local marketing & global management
Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. Th...
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| Format: | Book |
| Language: | Undetermined |
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Boston
McGraw-Hill Irwin
2006
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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