Global marketing : Foreign entry, local marketing & global management

Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. Th...

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Detalles Bibliográficos
Autor principal: Johansson, Johny K.
Formato: Libro
Lenguaje:Undetermined
Publicado: Boston McGraw-Hill Irwin 2006
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