Global marketing : Foreign entry, local marketing & global management

Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. Th...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Johansson, Johny K.
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Boston McGraw-Hill Irwin 2006
विषय:
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