Global marketing : Foreign entry, local marketing & global management

Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. Th...

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書目詳細資料
主要作者:	Johansson, Johny K.
格式:	圖書
語言:	Undetermined
出版:	Boston McGraw-Hill Irwin 2006
主題:	Export marketing,Tiếp thị xuất khẩu Management,Quản lý
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Global marketing : Foreign entry, local marketing & global management

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