Global marketing : Foreign entry, local marketing & global management
Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. Th...
Wedi'i Gadw mewn:
| Prif Awdur: | Johansson, Johny K. |
|---|---|
| Fformat: | Llyfr |
| Iaith: | Undetermined |
| Cyhoeddwyd: |
Boston
McGraw-Hill Irwin
2006
|
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Eitemau Tebyg
-
Global marketing
gan: Gillespie, Kate
Cyhoeddwyd: (2011) -
Global marketing : foreign entry, local marketing, and global management /
gan: Johansson, Johny K.
Cyhoeddwyd: (1997) -
Global marketing strategy
gan: Chee, Harol
Cyhoeddwyd: (1998) -
Global marketing
gan: Johansson, Johny K. -
Global marketing
gan: Johansson, Johny K.
Cyhoeddwyd: (2000)