Global marketing :

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Global marketing : Foreign entry, local marketing & global management

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Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. Th...

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Dades bibliogràfiques
Autor principal:	Johansson, Johny K.
Format:	Llibre
Idioma:	Undetermined
Publicat:	Boston McGraw-Hill Irwin 2006
Matèries:	Export marketing,Tiếp thị xuất khẩu Management,Quản lý
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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