Marketing
Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch f...
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| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | Undetermined |
| Publicado: |
Boston
McGraw-Hill/Irwin
2011
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00846nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_187255 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.8 | ||
| 082 | |b K39 | ||
| 100 | |a Kerin, Roger A. | ||
| 245 | 0 | |a Marketing | |
| 245 | 0 | |c Roger A. Kerin, Steven W. Hartley, William Rudelius | |
| 260 | |a Boston | ||
| 260 | |b McGraw-Hill/Irwin | ||
| 260 | |c 2011 | ||
| 520 | |a Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. | ||
| 650 | |a Marketing,Tiếp thị | ||
| 904 | |i Giang | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||