Marketing

Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch f...

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Detalles Bibliográficos
Autor principal: Kerin, Roger A.
Formato: Libro
Lenguaje:Undetermined
Publicado: Boston McGraw-Hill/Irwin 2011
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