Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful co...
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| Format: | Book |
| Language: | Undetermined |
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Hoboken, N.J.
John Wiley & Sons
2007
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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