Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful co...

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Библиографические подробности
Главный автор: Jaffe, Joseph
Формат:
Язык:Undetermined
Опубликовано: Hoboken, N.J. John Wiley & Sons 2007
Предметы:
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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