Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful co...

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Jaffe, Joseph
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Hoboken, N.J. John Wiley & Sons 2007
Konular:
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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