Introduction to Mass communication : Media literacy and culture

While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as...

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Tác giả chính:	Baran, Stanley J.
Định dạng:	Sách
Ngôn ngữ:	Undetermined
Được phát hành:	New York McGraw-Hill 2010
Những chủ đề:	Mass media,Mass media and culture,Media literacy,Phương tiện truyền thông đại chúng,Phương tiện truyền thông đại chúng và văn hóa,Kiến thức truyền thông
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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008	210402s9999 xx 000 0 und d
020			\|c 3360000
082			\|a 302.23
082			\|b B225
100			\|a Baran, Stanley J.
245		0	\|a Introduction to Mass communication :
245		0	\|b Media literacy and culture
245		0	\|c Stanley J. Baran
260			\|a New York
260			\|b McGraw-Hill
260			\|c 2010
520			\|a While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry statistics, discussion of the affects of recent events on media and media audiences, and coverage of current issues in the media industries.
650			\|a Mass media,Mass media and culture,Media literacy,Phương tiện truyền thông đại chúng,Phương tiện truyền thông đại chúng và văn hóa,Kiến thức truyền thông
904			\|i Bằng
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Introduction to Mass communication : Media literacy and culture

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