Introduction to Mass communication : Media literacy and culture
While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as...
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| 主要作者: | Baran, Stanley J. |
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| 格式: | 圖書 |
| 語言: | Undetermined |
| 出版: |
New York
McGraw-Hill
2010
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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