Principles and practice of marketing

The book combines comprehensive coverage of the principles of marketing with unique emphasis on its practical implementation within Europe business. It is in five parts: 1) Fundamental of modern marketing throught summarizes core marketing pinciples including the marketing concept and marketing plan...

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Detalles Bibliográficos
Autor Principal:	Jobber, David
Formato:	Libro
Idioma:	Undetermined
Publicado:	London McGraw-Hill 1995
Những chủ đề:	Marketing,Marketing Case studies Europe
Các nhãn:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Principles and practice of marketing

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