Principles and practice of marketing

The book combines comprehensive coverage of the principles of marketing with unique emphasis on its practical implementation within Europe business. It is in five parts: 1) Fundamental of modern marketing throught summarizes core marketing pinciples including the marketing concept and marketing plan...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Jobber, David
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: London McGraw-Hill 1995
विषय:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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