Principles and practice of marketing

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Principles and practice of marketing

The book combines comprehensive coverage of the principles of marketing with unique emphasis on its practical implementation within Europe business. It is in five parts: 1) Fundamental of modern marketing throught summarizes core marketing pinciples including the marketing concept and marketing plan...

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书目详细资料
主要作者:	Jobber, David
格式:	图书
语言:	Undetermined
出版:	London McGraw-Hill 1995
主题:	Marketing,Marketing Case studies Europe
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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