Principles and practice of marketing
The book combines comprehensive coverage of the principles of marketing with unique emphasis on its practical implementation within Europe business. It is in five parts: 1) Fundamental of modern marketing throught summarizes core marketing pinciples including the marketing concept and marketing plan...
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| Format: | Book |
| Language: | Undetermined |
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London
McGraw-Hill
1995
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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