Principles and practice of marketing
The book combines comprehensive coverage of the principles of marketing with unique emphasis on its practical implementation within Europe business. It is in five parts: 1) Fundamental of modern marketing throught summarizes core marketing pinciples including the marketing concept and marketing plan...
Shranjeno v:
| Glavni avtor: | Jobber, David |
|---|---|
| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
London
McGraw-Hill
1995
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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