The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Scott, David Meerman
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Hoboken, New Jersey John Wiley & Sons, Inc., 2013
Gaiak:
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Deskribapena
Gaia:The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages.