The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies...
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | Undetermined |
| 出版: |
Hoboken, New Jersey
John Wiley & Sons, Inc.,
2013
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| 主題: | |
| 標簽: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
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| 020 | |c 506000 | ||
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| 082 | |b S425 | ||
| 100 | |a Scott, David Meerman | ||
| 245 | 4 | |a The new rules of marketing & PR | |
| 245 | 0 | |b how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly | |
| 245 | 0 | |c David Meerman Scott | |
| 260 | |a Hoboken, New Jersey | ||
| 260 | |b John Wiley & Sons, Inc., | ||
| 260 | |c 2013 | ||
| 520 | |a The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. | ||
| 650 | |a Internet marketing,Public relations,Tiếp thị internet | ||
| 904 | |i Vu, Bằng | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||