Laddering : Unlocking the potential of consumer behavior

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision wind...

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Bibliographic Details
Main Author: Holtzclaw, Eric
Format: Book
Language:Undetermined
Published: Hoboken John Wiley & Sons, Inc. 2013
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ