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Laddering : Unlocking the potential of consumer behavior

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision wind...

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Bibliografische gegevens
Hoofdauteur:	Holtzclaw, Eric
Formaat:	Boek
Taal:	Undetermined
Gepubliceerd in:	Hoboken John Wiley & Sons, Inc. 2013
Onderwerpen:	Consumer behavior,Hành vi tiêu dùng
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Laddering
door: Holtzclaw, Eric V.

Laddering : unlocking the potential of consumer behavior /
door: Holtzclaw, Eric V., 1973-
Gepubliceerd in: (2013)

Laddering : unlocking the potential of consumer behavior /
door: Holtzclaw, Eric V., 1973-
Gepubliceerd in: (2013)

Laddering : unlocking the potential of consumer behavior
door: Holtzclaw, Eric V
Gepubliceerd in: (2013)

Nghiên cứu ảnh hưởng của chất lượng dịch vụ sau bán hàng đến ý định mua lặp lại của khách hàng tại thành phố Cần Thơ: Trường hợp sản phẩm xe của Toyota :
door: Thái, Thị Cẩm Trang
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Phân tích hành vi khách hàng mua sắm mỹ phẩm trực tuyến tại Cần Thơ :
door: Nguyễn, Ngọc Hương
Gepubliceerd in: (2017)

Ảnh hưởng của chương trình khách hàng thân thiết đến hành vi mua lặp lại của khách hàng tại các siêu thị thành phố Cần Thơ :
door: Nguyễn, Thị Nhẩn
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Phân tích các nhân tố ảnh hưởng đến quyết định mua điện thoại di động nhãn hiệu Samsung tại thành phố Cần Thơ :
door: Dương, Hoàng Nhiên
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door: Nguyễn, Thị Kim Dung
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Phân tích các nhân tố ảnh hưởng đến quyết định mua nhớt môtô SJ Petrolimex của khách hàng tại các cửa hàng ở thành phố Vĩnh Long :
door: Võ, Hữu Phước
Gepubliceerd in: (2019)

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Consumer behavior
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door: Nguyễn, Minh Giàu
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door: Lê, Thành Nhân
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door: Bùi, Phương Khắc Nhựt
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Phân tích các nhân tố ảnh hưởng đến quyết định mua sản phẩm sữa bột trẻ em từ 1 - 3 tuổi của Vinamilk tại thành phố Cần Thơ :
door: Đoàn, Minh Cường
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door: Nguyễn, Tuấn Anh
Gepubliceerd in: (2017)

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door: Nguyễn, Hồng Chuyện
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door: Nguyễn, Thùy Nhung
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door: Trần, Mỹ Quyên
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door: Nguyễn, Thị Thanh Thùy
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door: Huỳnh, Ngọc Lan
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door: Nguyễn, Thị Diễm Hằng
Gepubliceerd in: (2017)

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door: Lê, Thị Trúc Ly
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door: Phan, Thị Thu Diệu
Gepubliceerd in: (2017)

Phân tích các nhân tố ảnh hưởng đến quyết định mua thực phẩm tươi sống tại siêu thị trên địa bàn tỉnh Hậu Giang :
door: Đoàn, Trung Trí
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Nghiên cứu các yếu tố ảnh hưởng đến hành vi sử dụng ứng dụng liên lạc miễn phí tại thành phố Cần Thơ :
door: Nguyễn, Mạnh Thắng
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Consumer behavior :
door: Solomon, Michael R.
Gepubliceerd in: (2018)

Phân tích các yếu tố ảnh hưởng đến quyết định mua bảo hiểm y tế tự nguyện của các hộ gia đình trên địa bàn tỉnh Hậu Giang :
door: Nguyễn, Thị Lệ Quyên
Gepubliceerd in: (2019)

Nghiên cứu thực trạng chi tiêu kiều hối của hộ gia đình có thân nhân kết hôn với người nước ngoài trên địa bàn quận Thốt Nốt :
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Ảnh hưởng của bảo hiểm y tế đến chi tiêu cho sức khoẻ của hộ gia đình trên địa bàn quận Ninh Kiều, thành phố Cần Thơ :
door: Nguyễn, Thị Thanh Thảo
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Phân tích các yếu tố ảnh hưởng đến quyết định mua sản phẩm gas Petrolimex tại thị trường quận Ô Môn, tp Cần Thơ :
door: Huỳnh, Thanh Nam
Gepubliceerd in: (2019)