Laddering : Unlocking the potential of consumer behavior

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision wind...

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Holtzclaw, Eric
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Hoboken John Wiley & Sons, Inc. 2013
Konular:
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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