Laddering : Unlocking the potential of consumer behavior

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision wind...

Täydet tiedot

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Bibliografiset tiedot
Päätekijä: Holtzclaw, Eric
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: Hoboken John Wiley & Sons, Inc. 2013
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