Renegades write the rules : How the Digital Royalty use social media to innovate
Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be a...
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| Format: | Book |
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San Francisco, CA
Jossey-Bass
2012
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Summary: | Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Humans connect with humans, not logos and creative taglines. |
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