Renegades write the rules : How the Digital Royalty use social media to innovate
Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be a...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | كتاب |
| اللغة: | Undetermined |
| منشور في: |
San Francisco, CA
Jossey-Bass
2012
|
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| الملخص: | Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Humans connect with humans, not logos and creative taglines. |
|---|