Renegades write the rules : How the Digital Royalty use social media to innovate

Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be a...

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Autor principal: Martin, Amy Jo
Format: Llibre
Idioma:Undetermined
Publicat: San Francisco, CA Jossey-Bass 2012
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