Renegades write the rules : How the Digital Royalty use social media to innovate

Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be a...

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Bibliografiset tiedot
Päätekijä:	Martin, Amy Jo
Aineistotyyppi:	Kirja
Kieli:	Undetermined
Julkaistu:	San Francisco, CA Jossey-Bass 2012
Aiheet:	Digital communications,Truyền thông kỹ thuật số,Digital Royalty (Firm),Digital Royalty (Công ty) Social aspects,Khía cạnh xã hội
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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100			\|a Martin, Amy Jo
245		0	\|a Renegades write the rules :
245		0	\|b How the Digital Royalty use social media to innovate
245		0	\|c Amy Jo Martin
260			\|a San Francisco, CA
260			\|b Jossey-Bass
260			\|c 2012
520			\|a Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Humans connect with humans, not logos and creative taglines.
650			\|a Digital communications,Truyền thông kỹ thuật số,Digital Royalty (Firm),Digital Royalty (Công ty)
650			\|x Social aspects,Khía cạnh xã hội
904			\|i Hải
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Renegades write the rules : How the Digital Royalty use social media to innovate

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