Renegades write the rules : How the Digital Royalty use social media to innovate

Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be a...

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Chi tiết về thư mục
Tác giả chính:	Martin, Amy Jo
Định dạng:	Sách
Ngôn ngữ:	Undetermined
Được phát hành:	San Francisco, CA Jossey-Bass 2012
Những chủ đề:	Digital communications,Truyền thông kỹ thuật số,Digital Royalty (Firm),Digital Royalty (Công ty) Social aspects,Khía cạnh xã hội
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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100			\|a Martin, Amy Jo
245		0	\|a Renegades write the rules :
245		0	\|b How the Digital Royalty use social media to innovate
245		0	\|c Amy Jo Martin
260			\|a San Francisco, CA
260			\|b Jossey-Bass
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520			\|a Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Humans connect with humans, not logos and creative taglines.
650			\|a Digital communications,Truyền thông kỹ thuật số,Digital Royalty (Firm),Digital Royalty (Công ty)
650			\|x Social aspects,Khía cạnh xã hội
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980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Renegades write the rules : How the Digital Royalty use social media to innovate

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