Social media management : Technologies and Strategies for Creating Business Value

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely mult...

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Detalles Bibliográficos
Autor principal:	Looy, Amy Van
Formato:	Libro
Lenguaje:	Undetermined
Publicado:	London Springer 2016
Materias:	Truyền thông xã hội,Internet marketing,Social media,Tiếp thị Internet Tiếp thị,Marketing
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Social Media Management Technologies and Strategies for Creating Business Value

por Looy, Amy Van
Publicado 2016

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Social media management : Technologies and Strategies for Creating Business Value

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