SPIKE your brand ROI : How to maximize reputation and get results
In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach pe...
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| Format: | Livre |
| Langue: | Undetermined |
| Publié: |
Hoboken
Jossey-Bass
2015
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01031nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_207760 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 724000 | ||
| 082 | |a 658.827 | ||
| 082 | |b C387 | ||
| 100 | |a Cehrs, Adele | ||
| 245 | 0 | |a SPIKE your brand ROI : | |
| 245 | 0 | |b How to maximize reputation and get results | |
| 245 | 0 | |c Adele Cehrs ; foreword by Sam Horn | |
| 260 | |a Hoboken | ||
| 260 | |b Jossey-Bass | ||
| 260 | |c 2015 | ||
| 520 | |a In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. | ||
| 650 | |a Branding (Marketing),Xây dựng thương hiệu (Tiếp thị) | ||
| 904 | |i Hải | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||