Mã QR

SPIKE your brand ROI : How to maximize reputation and get results

In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach pe...

Fuld beskrivelse

Đã lưu trong:

Bibliografiske detaljer
Hovedforfatter:	Cehrs, Adele
Format:	Bog
Sprog:	Undetermined
Udgivet:	Hoboken Jossey-Bass 2015
Fag:	Branding (Marketing),Xây dựng thương hiệu (Tiếp thị)
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Brand admiration :
af: Park, C. Whan
Udgivet: (2016)

Brands and branding
af: Brown, Stephen
Udgivet: (2016)

Transforming your business into a brand :
af: Tai, Jacky
Udgivet: (2007)

Giải pháp nâng cao giá trị thương hiệu bưởi năm roi Bình Minh :
af: Nguyễn, Thị Huỳnh Như
Udgivet: (2016)

Hoạch định chiến lược xây dựng thương hiệu sản phẩm Bưởi da xanh Bến Tre :
af: Nguyễn, Thị Hồng Khoa
Udgivet: (2016)

Phát triển thương hiệu măng cụt Tân Qui, huyện Cầu Kè, tỉnh Trà Vinh :
af: Đặng, Thị Thảo Nguyên
Udgivet: (2016)

Xây dựng thương hiệu cho trái cây Việt Nam
af: Trần, Đình Lý
Udgivet: (2016)

Phân tích tình hình sản xuất và tiêu thụ măng cụt ở huyện Chợ Lách tỉnh Bến Tre :
af: Võ, Thị Trúc Phượng
Udgivet: (2016)

Tạo dựng thương hiệu cá nhân :
af: Hideyuki, Yamamoto
Udgivet: (2018)

Định hướng xây dựng thương hiệu rau xà lách xoong thị xã Bình Minh, tỉnh Vĩnh Long
af: Nguyễn, Vương Khanh
Udgivet: (2018)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
af: Ries, Al
Udgivet: (2010)

Xây dựng thương hiệu nhãn tím Phong Nẫm ở huyện Kế Sách, tỉnh Sóc Trăng :
af: Nguyễn, Thị Bảo Châu
Udgivet: (2015)

Giải pháp phát triển thương hiệu gạo một bụi đỏ Hồng Dân tỉnh Bạc Liêu đến năm 2020 :
af: Lưu, Quốc Tại
Udgivet: (2015)

Giải pháp nâng cao mức độ nhận biết của khách hàng đối với thương hiệu Sense City :
af: Ngô, Mộng Hằng
Udgivet: (2017)

Nghiên cứu ảnh hưởng của giá trị thương hiệu đến quyết định lựa chọn thương hiệu kem đánh răng P/S tại địa bàn thành phố Cần Thơ :
af: Trần, Hồng Trang
Udgivet: (2017)

Tác động của giá trị thương hiệu đến quyết định sử dụng Bia Sài Gòn của người tiêu dùng tại thành phố Cần Thơ :
af: Phạm, Lê Thành Nhân
Udgivet: (2020)

Các nhân tố ảnh hưởng đến tài sản thương hiệu ngân hàng TMCP Quân đội :
af: Huỳnh, Văn Còn
Udgivet: (2017)

Ảnh hưởng của khuyến mãi đến hình ảnh thương hiệu sữa tươi TH True Milk tại thành phố Cần Thơ :
af: Nguyễn, Thị Nhung
Udgivet: (2018)

Basics of Branding
af: Gronlund, Jay
Udgivet: (2013)

Giải pháp xúc tiến chương trình "Người Việt dùng hàng VIệt" dối với chất tẩy rủa thương hiệu Việt tại thành phố Cần Thơ :
af: Nguyễn, Bảo Anh
Udgivet: (2012)

Thực trạng và giải pháp xây dựng - Quảng bá thương hiệu mãng cầu xiêm Tân Phú tại huyện Tân Phú Đông tỉnh Tiền Giang :
af: Võ, Thị Hồng Nhung
Udgivet: (2012)

Giải pháp quảng bá thương hiệu nước xả vải Comfort tại thị trường thành phố Cần Thơ :
af: Lê, Thị Huỳnh Mai
Udgivet: (2012)

Thực hiện quản trị quảng cáo
Udgivet: (2009)

Đánh lửa cho thương hiệu Brand
af: Cahill, Jonathan
Udgivet: (2011)

22 quy luật vàng trong xây dựng nhãn hiệu
af: Ries, Al
Udgivet: (2007)

Giải pháp phát triển thương hiệu VNPT Hậu Giang trên địa bàn tỉnh Hậu Giang
af: Phan, Đinh Thanh Phước
Udgivet: (2015)

Giải pháp phát triển thương hiệu ngân hàng thương mại cổ phần đầu tư và phát triển Việt Nam (BIDV) tại chi nhánh Hậu Giang đến năm 2020
af: Nguyễn, Thị Hạnh
Udgivet: (2016)

Strategic brand management : Building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2013)

Branding 4.0
af: Kotler, Philip
Udgivet: (2017)

Conscious Branding
af: Funk, David, et al.
Udgivet: (2012)

The brand marketing book : creating, managing, and extending the value of your brand /
af: Marconi, Joe.
Udgivet: (2000)

Sell the brand first :
af: Stiff, Dan
Udgivet: (2006)

Sell the brand first : How to sell your brand and create lasting customer loyalty
af: Stiff, Dan
Udgivet: (2006)

Global Brand Strategy World-wise Marketing in the Age of Branding
af: Jan, Benedict Steenkamp
Udgivet: (2025)

Hoạch định chiến lược xây dựng và phát triển thương hiệu sản phẩm Bưởi Lông Cổ Cò tại huyện Cái Bè tỉnh Tiền Giang :
af: Nguyễn, Thị Ngọc Bích
Udgivet: (2013)

Building Personal Brand: Advantage and Method in Marketing
af: Nguyen, Thi Kim Anh
Udgivet: (2025)

Sự quyến rũ của thương hiệu =
af: Weber, Daryl
Udgivet: (2018)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2001)

Branding 4.0
af: Isarabhkdee, Piyachart
Udgivet: (2017)

Nguồn gốc nhãn hiệu :
af: Ries, Al
Udgivet: (2008)