Essentials of marketing : A global-managerial approach

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Perreault, William D.
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Boston, MA. McGraw-Hill/Irwin 2006
विषय:
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