Business research methods
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Manageri...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Boston, MA.
McGraw-Hill/Irvin
2006
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01291nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_213912 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.0072 | ||
| 082 | |b C776 | ||
| 100 | |a Cooper, Donald R. | ||
| 245 | 0 | |a Business research methods | |
| 245 | 0 | |c Donald R. Cooper, Pamela S. Schindler | |
| 260 | |a Boston, MA. | ||
| 260 | |b McGraw-Hill/Irvin | ||
| 260 | |c 2006 | ||
| 520 | |a Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester. | ||
| 526 | |a Phương pháp nghiên cứu khoa học trong tài chính – ngân hàng | ||
| 526 | |b KT639 | ||
| 650 | |a Industrial management | ||
| 650 | |x Research | ||
| 904 | |i Minh | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||