Introduction to mass communication : Media literacy and culture
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | Undetermined |
| Pubblicazione: |
Boston
McGraw-Hill
2004
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| Soggetti: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 001 | CTU_214419 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 302.23 | ||
| 082 | |b B225/CD.1 | ||
| 100 | |a Baran, Stanley J. | ||
| 245 | 0 | |a Introduction to mass communication : | |
| 245 | 0 | |b Media literacy and culture | |
| 245 | 0 | |c Stanley J. Baran | |
| 260 | |a Boston | ||
| 260 | |b McGraw-Hill | ||
| 260 | |c 2004 | ||
| 520 | |a This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. | ||
| 650 | |a Mass media,Mass media and culture,Media literacy,Phương tiện truyền thông đại chúng | ||
| 904 | |i Qhieu | ||
| 910 | |a Sách kèm CD số: AVA.000299, AVA.000298, AVA.000483, AVA.000484 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||