Introduction to mass communication : Media literacy and culture
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | Baran, Stanley J. |
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| Μορφή: | Βιβλίο |
| Γλώσσα: | Undetermined |
| Έκδοση: |
Boston
McGraw-Hill
2004
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| Θέματα: | |
| Ετικέτες: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Introduction to mass communication :
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