True Story : How to combine story and action to transform your business
Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your...
Spremljeno u:
| Glavni autor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
Boston, Massachusetts
Harvard Business Review Press
2013
|
| Teme: | |
| Oznake: |
Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|