True Story : How to combine story and action to transform your business

Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Montague, Ty
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Boston, Massachusetts Harvard Business Review Press 2013
विषय:
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