True Story : How to combine story and action to transform your business
Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your...
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| Formato: | Libro |
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Boston, Massachusetts
Harvard Business Review Press
2013
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