True Story : How to combine story and action to transform your business
Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Boston, Massachusetts
Harvard Business Review Press
2013
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01447nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_217458 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 17.77 | ||
| 082 | |a 658.8 | ||
| 082 | |b M759 | ||
| 100 | |a Montague, Ty | ||
| 245 | 0 | |a True Story : | |
| 245 | 0 | |b How to combine story and action to transform your business | |
| 245 | 0 | |c Ty Montague | |
| 260 | |a Boston, Massachusetts | ||
| 260 | |b Harvard Business Review Press | ||
| 260 | |c 2013 | ||
| 520 | |a Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your driving ambition and contribution to the world) • your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations—including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation—are effectively using storydoing to transform their organizations and drive extraordinary results. | ||
| 650 | |a Customer relations,Success in business,Xây dựng thương hiệu (Tiếp thị),Quan hệ khách hàng,Thành công trong kinh doanh,Branding (Marketing) | ||
| 904 | |i Trinh, Sang, Tuyến | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||