True Story : How to combine story and action to transform your business
Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your...
में बचाया:
| मुख्य लेखक: | |
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| स्वरूप: | पुस्तक |
| भाषा: | Undetermined |
| प्रकाशित: |
Boston, Massachusetts
Harvard Business Review Press
2013
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| विषय: | |
| टैग : |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| सारांश: | Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your driving ambition and contribution to the world) • your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations—including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation—are effectively using storydoing to transform their organizations and drive extraordinary results. |
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