Corporate creativity : How innovation and improvement actually happen

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways Eas...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Robinson, Alan G.
Format: Buch
Sprache:Undetermined
Veröffentlicht: San Francisco Berrett-Koehler Publishers 1997
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