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Corporate creativity :

Corporate creativity : How innovation and improvement actually happen

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways Eas...

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Bibliographic Details
Main Author: Robinson, Alan G.
Format: Book
Language:Undetermined
Published: San Francisco Berrett-Koehler Publishers 1997
Subjects:
Khả năng sáng tạo trong kinh doanh,Technological innovations,Đổi mới công nghệ,Creative ability in business
Management,Sự quản lý
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
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Summary:Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

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