The second curve : Managing the velocity of change

This thoughtful work advances one simple yet striking concept: business leaders must stop focusing on the short-term and start planning for the long run. Making the most of current profits is the first curve in business, Morrison writes; shifts in technology and the marketplace signify the second. U...

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Bibliografiset tiedot
Päätekijä: Morrison, Ian
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: New York Ballantine Books 1996
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Yhteenveto:This thoughtful work advances one simple yet striking concept: business leaders must stop focusing on the short-term and start planning for the long run. Making the most of current profits is the first curve in business, Morrison writes; shifts in technology and the marketplace signify the second. Understanding how these critical changes develop and knowing what they mean, he contends, will help business leaders make the necessary leap from one to the other