Strategic marketing management

Contents: Marketing:an overview, The market-driven organization, Developing the marketing plan, Understding the new consumer, The marketing mix, Marketing implementation and control, Issues for the 1990s,...

में बचाया:
ग्रंथसूची विवरण
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Boston, Mass. Harvard Business School Publications 1991
विषय:
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