Strategic marketing management
Contents: Marketing:an overview, The market-driven organization, Developing the marketing plan, Understding the new consumer, The marketing mix, Marketing implementation and control, Issues for the 1990s,...
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| Format: | Buch |
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| Sprache: | Undetermined |
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Boston, Mass.
Harvard Business School Publications
1991
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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