Strategic marketing management
Contents: Marketing:an overview, The market-driven organization, Developing the marketing plan, Understding the new consumer, The marketing mix, Marketing implementation and control, Issues for the 1990s,...
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| Format: | Bog |
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| Sprog: | Undetermined |
| Udgivet: |
Boston, Mass.
Harvard Business School Publications
1991
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Lignende værker
-
Strategic marketing analysis
af: Healy, Genevieve
Udgivet: (2004) -
Contemporary strategic marketing
af: Brennan, Ross
Udgivet: (2003) -
Contemporary strategic marketing
Udgivet: (2008) -
Strategic marketing management
af: Chernev, Alexander
Udgivet: (2014) -
HBR's 10 must reads on strategic marketing
Udgivet: (2013)