Strategic marketing management

Contents: Marketing:an overview, The market-driven organization, Developing the marketing plan, Understding the new consumer, The marketing mix, Marketing implementation and control, Issues for the 1990s,...

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Bibliographische Detailangaben
Format:	Buch
Sprache:	Undetermined
Veröffentlicht:	Boston, Mass. Harvard Business School Publications 1991
Schlagworte:	Tiếp thị,Marketing Quản lý,Management
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Strategic marketing management

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