Strategic marketing management

Contents: Marketing:an overview, The market-driven organization, Developing the marketing plan, Understding the new consumer, The marketing mix, Marketing implementation and control, Issues for the 1990s,...

Kaydedildi:
Detaylı Bibliyografya
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Boston, Mass. Harvard Business School Publications 1991
Konular:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ